En el marco del día internacional del Beetle teníamos que crear una acción que mostrar la relevancia cultural de este coche y a su vez que generara engagement en redes sociales. Propusimos este homenaje a todas las películas en las que ha aparecido donde la gente debía adivinarlas. La acción funcionó tanto en Instagram stories como en un carrusel de Instagram.
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To celebrate the Beetle's anniversary, we decided to show its cultural relevance by talking about all the movies that it appeared in, in a way that engaged with people in social media. This tribute lived both in instagram stories and instagram feed.
1. Are you a movie freak? And a Beetle freak?
2. What's the Beetle's lucky number?
3.The Beetle brings back memories. Or in the case of this movie, it takes you to them. Do you know it?
4.What's the movie in which the Beetle can change its appearance?
5. The Beetle is unforgettable. Unless you are the main character of this movie.
6. What famous king drove a Beetle in the year 1967?
