McDonald's December Breakfast Campaign Launch
In the holiday season (aka December), when work and academic pressure are slowly lifted, every day almost feels like a weekend.. for children especially. How do we carry on to push for McDonald's Breakfast Deluxe and Hotcakes variants in this jolly time of the year?
Insight:
Going to McDonald’s is the simplest form of happiness for seven year olds.
And parents all know kids sometimes do the darn-est things to get what they want.
Campaign Idea:
Holiday time is family time.
Two kids go on a mission adding sneaky clues with fun things in the house to indicate that it is finally school holidays!
Doing all they can to guilt their parents into bringing them to breakfast at McDonald’s.
Agency: DDB Singapore
CCO: Chris Chiu
Copywriter: Jasmine Tan
Art Director: Jeanie Lee
Agency Producer: Salimah Saleh
Production house: Altnative Media
