The Russian Mall was created in 2015 even before my joining the company and looked something like this when I just started to work in Alibaba Group.

When in 2017, the majority of the Russian team of the Aliexpress was transferred from China to Russia, the first test project was launched and recalled from Mall to Mallnia.

I was responsible for the redesign of Mallnia, but unfortunately we didn’t allocate resources for development from scratch and we had to use ready-made modules of AliExpress.

I did tons of work including visual design, guidelines, quality control of development, user and A/B tests and bug reports. The top management decided not to change the interaction design and to use ready-made modules at this test stage.

After some time, the project began to grow very much, the audience greatly increased and our management decided to make the whole project from scratch. Resources for development were allocated, many programmers and designers were hired, and we proceeded to the last, final stage - to create Tmall as it looks like now.

My first suggestion in visual design was getting rid of unnecessary graphics and focusing on high-quality products pictures and in interaction design to use Bootstrap grid for the best view on different screens.

First, we made a responsive grid that adapted to the most basic screens.

Clean and minimalistic design focused only on  high-quality product images without unnecessary graphics and other elements. Interactive elements, such as countdowns, interactive prices and discounts etc.

There were very long disputes in the company about how to call this project, there was even a vote, but in the end our bosses decided to call it Tmall Russia, since it is already a recognizable name in China. It was also decided to use Chinese Tmall branding, including colors and mascot, with which I still strongly disagree. Also, our management did not decide to change the main navigation from vertical to horizontal and left it the way it is, with which I also categorically disagree, and which then caused us a lot of problems with the guidelines for banners. And Detail and Search Pages was not builded for many reasons.

One of my many projects was the development of Search Suggestion with a team of programmers. This project greatly increased GMV of Tmall

Despite the fact that I was not allowed to implement horizontal navigation on the main Tmall, I was allowed to implement it in the biggest sales and this navigation led to an increase in conversion.

Also one of my big projects was the development of special interactive widgets with real-time updated data, such a prices, discounts etc for the internal system in which Tmall sales are created. I introduced product sliders, interactive banners, created new navigation, store widgets and a lot more. This project was implemented in close cooperation with a team of developers and operation team.

With these widgets we have updated all our main channels.

And here is updated PC Electronics Channel

And this is only a small part of everything, what I managed to do in this company for three years. Thanx for watching!