Mad Hatter is a cannabis infused coffee and tea company. The overall concept here is about redefining the culture behind cannabis. With the industry growing rapidly I wanted to show what a brand like this could look like. Cannabis is not all about tie-dye and hippies (which is also great). It has the ability to be viewed as a dignified and premium product for the refined individual or whoever.

This was a re-brand project. I chose to do a complete 180 with the brand to show what is possible within this industry. All graphics were created using adobe illustrator and photoshop. Packaging was created using edited photography and mock-ups.