'Simple Happiness' Campaign / #hanhphucgiandon
What if we create a campaign to inspire people about those simple things that make their life happy and encourage them take action to bring more and more happiness to themselves as well as to their beloved ones?
Simple as it is. The campaign is to spread out the message “Happiness is made up of simple things” - #hạnhphúcgiảnđơn. Through this campaign, we also invite people to join our movement (#teamhanhphuc) by participating in our online and offline activities to bring happiness to themselves and to other people.
To catch people attention on our message, we create a icon that remind people about the happiness staying in simple things around them. This collection icon will be used throughout the campaign from online to offline, from Digital to event and activation.
Client: Manulife Vietnam
Agency: TBWA Vietnam
Scope of work: Logo, Key Visual, Visual Artwork, Event Concept
Art Direction Concept: Sanh Nguyen
Graphic Designer: Phung Dang, Sanh Nguyen
3D Designer: Hoai Tran
Published: 2018
Campaign is onsite
