Nando's Loyalty Card Campaign

Concepts by Karmarama, copy executed in-house

We put up billboards across London and Manchester with giant Nando's Loyalty Cards that could be ripped down for free Nando's. The billboards started with a teaser message letting people know it was coming, then we launched the actual live cards on social and watched as people came together with their mates to take down the giant cards and haul them to Nando's for a free meal.