Ableism Explainer Video

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Ableism in Public Spaces

An explainer video illustrated in Photoshop and animated in Aftereffects. I wanted to highlight a specific area of ableism and thought a video could educate abled people on how their use of public spaces could affect disabled people. In this video, four main public facilities are addressed. The animation was kept simple in both character design and colour palette as the message needed to be easy to interpret visually. In addition, frame-by-frame animation was used to give the characters more life and personality. The turbulent displacement effect applied on all elements was intended to add more interest to the simple shapes.

Process

Prior to the final animation, a screen play and storyboard were drawn. In addition, the character designs were explored. As a part of the animation featured a carefree character walking by, it was important for the character design to be simple to animate and exaggerate. After going through several sketches, the final design chose likened a "marshmallow", being bouncy and energetic in their movements. Following this, all elements within the animation also have some element of bouncing or squishing, even when standing still.