Brand’s objective
Encourage travellers to book during the low season.
Creative strategy
Thanks to their CRM’s we discovered several insights to bear in mind in our communication strategy: Mexican travellers did not usually plan their getaways in advance.
Creative concept
To achieve the brand’s objective we build on the idea of “Los lunes agüey”, a playful claim that means “Mondays away” but also “Relaxed dude’s Mondays”. The concept invites travellers to extend their weekend getaways until Monday. This way they will be able to travel more often throughout the year, leaving traffic, rows and expensive prices behind.
