Branchburg World Fair Identity System

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Branchburg World Fair - Flexible Identity System

Branding, Mural design, Logo Design, Proposal Book, Mascot Design, Tickets, Motion Graphics, and Web design

Branchburg 2023 is a flexible identity system for a World Fair in my small hometown of Branchburg, New Jersey. My hometown is very traditional in aesthetic as well as mindset. Being a small town we are close knit resulting in a strong sense of community. The fair will introduce Branchburg to urban design and total design of a space; enhancing the environment to be more creative and triggering forward thinking.

Excite Disrupt Expand

Tag line

The Branchburg World fair aims to excite, disrupt and expand the community in a good way. Bringing excitement to everyday life, to create a disruption in the rigorous schedules, and not only expand the already active community but expand their sense of community to the world.

Programs

Adobe Indesign
Adobe Photoshop
Adobe Illustrator
Adobe After Effects

Process

Before creating any type of design for this system research was completed on Branchburg and its history.

Creating Structure through Collage

To gain a sense of direction and structure to the Identity system I did an exercise where I manually created 6 timed (3 minutes) collages using magazines. This exercise helped to expand beyond the rules of design and be a bit more free resulting in more experimental compositions that I otherwise may not have explored. Then I chose the collage that was the most interesting and created my system. I chose this collage as the large black shape deemed potential to provide a strong grid system. The collage structure played a huge part in my mural design and style guide pictured

Collage & Mural Design