"YES, YOU'RE GONNA DIE, BUT NOT THIS WAY" is a campaign that focuses on bringing awareness to suicide crisis and emotional distress. This campaign features various household items that are used to commit suicide which seemed no harm in the first place.
The tone of the campaign is rather depressing and grim, aimed to evoke an emotional reaction among the audience. This campaign is also committed to reminding people that suicide often not preceded by warnings, urging people to look to each other for support.
