This is my 2011 Doritos Superbowl submission. I think the title says it all! I wrote, directed & produced this spot. The making of this spot was an educational & heartfelt experience... I learned how to turn a insane idea into a gigantic effects-laden Superbowl contender. The process felt like jumping off a cliff and learning to fly before hitting the ground. I'm enormously grateful to my friends, colleagues and family who helped make it a reality, especially The Pacific Film Collective, who's valuable manpower and unbridled enthusiasm were huge. I laugh out loud every time I watch this thing!
