Initial copy for TalkMore28, an entry level postpaid plan from Maxis. Tone was suited to the needs of that specific target market – value had to be upfront. Later on, the direction changed as all TalkMore plans were collapsed into one page.

Initial copy for TalkMore78, a higher usage postpaid plan from Maxis. Later on, the direction changed as all TalkMore plans were collapsed into one page.

Designed the wireframe for the Store Locator template. The map defaults to the user's location while still allowing the user to switch to another state. Users can also filter the results based on outlet type, see store details, and get directions to the  store. A link to "View all outlets" leads them to the list view.

Worked on the content inventory and IA for Hotlink.