SKODA KAROQ & FABIA
2018 - Commercial work
Giving customers a deep dive into the ŠKODA models KAROQ and FABIA and it's Simply Clever features.
Showing that the Saturday belongs to ŠKODA.
The ŠKODA KAROQ & FABIA have vastly different target audiences. The FABIA is targeted on young adults
(late, professionals) and the KAROQ has it focuses on young adults living in cities that like
to go on an adventure.
So we decided to make up two interesting scenario’s that fit within their target audience.
So we decided to make up two interesting scenario’s that fit within their target audience.
We found a way to keep the stories engaging and inside the ŠKODA ‘Saturday’-campaign
by including the car-details in surprising, simply and clever ways.
These two online commercials worked quite well. Instead of just showing the target audience the specs of these two cars we created an engaging story around them. That kept the interest of the viewers till the end.
The online commercials on YouTube have a total of 5.870.000+ views.
Both commercials even took the attention of Skoda International to adapt these videos,
These two online commercials worked quite well. Instead of just showing the target audience the specs of these two cars we created an engaging story around them. That kept the interest of the viewers till the end.
The online commercials on YouTube have a total of 5.870.000+ views.
Both commercials even took the attention of Skoda International to adapt these videos,
for different countries.
The kids had a blast at 'De Blitzkikker' and the granny's had an elevating day.
The kids had a blast at 'De Blitzkikker' and the granny's had an elevating day.
------------------------------------------------------------------------------------------------------------
CLIENT: Škoda
AGENCY: Selmore Creative Agency
CREATIVES: Justin van Creij & Wesley Uyleman
CD’S: Jakko Achterberg & Niels Westra
ACCOUNT: Monique Versteeg
STRATEGY: Gijs de Bruijn
PRODUCTION AGENCY: Selmore Creative Agency
PRODUCER: Joze Rikken
DIRECTORS: Jakko Achterberg & Niels Westra
DOP: Thijmen Doornik
EDITOR: Jordy Veenstra
AGENCY: Selmore Creative Agency
CREATIVES: Justin van Creij & Wesley Uyleman
CD’S: Jakko Achterberg & Niels Westra
ACCOUNT: Monique Versteeg
STRATEGY: Gijs de Bruijn
PRODUCTION AGENCY: Selmore Creative Agency
PRODUCER: Joze Rikken
DIRECTORS: Jakko Achterberg & Niels Westra
DOP: Thijmen Doornik
EDITOR: Jordy Veenstra
------------------------------------------------------------------------------------------------------------
