»Make Me Crowd« is first and foremost a self-experiment that deals with the creativity technique of crowdsourcing. An anonymous and non-specialist crowd (via a crowdworking platform) was involved in a design process.

The goal of the crowdsourcing method is to increase creativity through a multitude of additional stimuli and impressions as well as a break in previously existing thought patterns. This is achieved through the inclusion of many dif ferent opinions, solutions and ideas that have developed people with different, socio-demographic and personal characteristics.

To prove our theory, we worked with Crowdworkers to create a branding for Sauerkraut. We wrote and designed the book "Make Me Crowd", which contains a theoretical part and the graphical results of our experiment.