One movie that I found had a lot of social media involved in its advertising was Sleepless(2017). So I did some research into it.

If I were to make my film for real I think that I would use the same strategy as Sleepless when it comes to how I would market my film on social media. Including exclusive clips from the movie, possible interviews by the cast and behind the scenes clips.

I would also make sure that everything was cohesive with the same theme running through all social media platforms.