Loelle is an organic skincare brand from Stockholm, Sweden who offers carefully chosen skincare products. All of Loelle’s products are handmade, organic, vegan, cruelty-free and free from palm oil.
Our mission was to create a strong concept that increases the brand recognition and credibility on the Swedish beauty-market. To communicate the perks of organic-skincare and how easy it is to use we want to reach an urban-living and beauty-interested target group that appeals to the values of transparency, functionality, harmony and
feel-good.
Denise Spencer Antoft - Constructor/packaging design
Alva Nyström - Project manager
Lotta Weichsel - Illustrations and color
Fanny Hellström - Typografi and layout
