Hennessy
How do you tell the story of a brand born in 1765, whose drinks are resting
in French old men’s cabinets? We looked at the secrets behind the brand. We
raided the archives directly in Cognac for never seen before assets. We
interviewed the people who “make” Cognac’s most famous distillery. And
we completed our research with recipes from the next generation of cocktail
makers and mixologists.
After a few months of thoroughly drawing a complete and comprehensive
mapping of content, planning, positioning, and writing the very specific
users’ journeys that a chatbot requires, we were ready to talk to a new
generation, launching the chatbot, the first page of a new chapter for
Hennessy.
