Apex - Branding a Real Estate Startup

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Under my creative direction, I led a design team to concept, design, and introduce a brand for a group of Commercial Real Estate Agents. A handful of extremely experienced agents joined forces to become the dominant player in the region. For this project, I worked with the strategy team, copywriters, and a design team to introduce this brand. Coming up with a unique brand mark for the letter "A" was extremely difficult and required in-depth research and planning to make sure we could position this brand uniquely in the marketplace. It took hundreds of iterations and concepts, as well as an extreme amount of detail to ensure brand consistency across all signage and marketing collateral.