RED BULL SOUND SELECT

THE BRIEF

And so it began, a call to destroy what exist and build something new and worthwhile, all in the same breadth.

What Red Bull wanted was nothing short of a rethink of how bands and fans interact with each other. And if you follow the music startup scene you know that is a tall order.

THE IDEA

Was two fold. On one hand look to unique artists driving the future of rock, hip hop and EDM, based on their original content and command of social media channels. On the fan side design for young individuals who are already defining their identities and life around music and who show a natural desire to be part of emerging sub-cultures. These are the music fans who turn off sportify to get to a live show.

THE PROCESS

To rapidly iterate through a product, the team decided to adopt a lean methodology by using week long sprints. The structure of this cross-disicipline process was as follows:

MONDAY - Standup meeting with Dev/Design/Subject Matter Expert/Product Manager /UX - Meeting is a discussion of what goals need to be accomplish, what is out there that is interesting. It culminates in a list of features that all disiciplines have committed to execute during the sprint

TUESDAY - Emphasis is on UX/UI/Product with skeletal wires being created as well as meeting stood up as needed. An end of day meeting is a great place for any last minute show stopers or questions that need to be addressed

WEDNESDAY - Finishing up detailed wires that were started on tuesday and begining handoff meetings with design

THURSDAY - Designer did their magic, create a set of comps for all states covered in the sprint

FRIDAY - Developers got the final comps and applied final touches and interactions

USER EXPERIENCE

The User Experience process started with sketches in a collaborative group settings. Those sketches help us determine large interaction models. Once these were established we moved to skeletal wireframe to get a sense of size of page and content structure. Then once we had buy in, we moved to the actual high fidelity wireframe

Music is best experienced Live. That has not changed. So to commemorate the experience, the event archive page not only showed off the bands best side, but included the editorial spotlight, what fans were tweeting during the event and a featured fan. It might not be like being at the event, but it sure came close.

A set of smart modal window allowed users to explore the content at their pace and without leaving the context of the event page.

We didn't want to create yet another music network. What we wanted to do was create a central place where as a fan i could follow what was happening on Twitter, Facebook or youtube.

EVENT ARCHIVE PAGE