Okay, we didn't actually reinvent dairy. But we did provide our client with a vision of how to reinvent the dairy shopping experience. The strategy- and design-intensive project allowed us to investigate the current shopping trip, how aisles are navigated, the impact of package design, and more, while visualizing 2D and 3D art direction and design elements, fixtures, wayfinding signage, digital "endless aisle" tactical elements, among many others. The result was a powerful reimagining of what the dairy aisle could be for shoppers and retailers alike.