Pasaria
An online grocery supplier catered for both f&b businesses and households.
We took visual qualities from a traditional wet market and modernized it to inject a uniquely Indonesian aesthetics to the brand. 🍋
We took one of the most common cliches practiced by almost every Indonesian household: A personal assistant in the family to help in doing household chores, and created a character called Mbak Ria to help users navigate through the app and provide useful information on certain products.
