Juhus is a small craft beer brewery located in Tabivere, Estonia. As they like to say, their brewery started "by coincidence", which is what "juhus" actually means in Estonian. They like to play around with tastes and love a bit of a humour where possible.
I started my partnership with them right after graduating in 2017 and it has played a great role in developing my workflow and style. I have designed 10+ beer and cider labels for them, six of which will be showcased here.
Along with the labels, I designed a logo for them, which is my first hand-written logotype.
There's also a bottle-windmill logomark, because they're operating in an old windmill.
A selection of labels.
"Hapu aktsiis" was a response to an alcohol-tax raise in Estonia – a bitter taste with a little alcohol.
2019 © Jaagup Susi
