Rebranding for Miró Mallorca Fundació. Design and art direction for the new brand, stationery and packaging.

The aim of this rebranding was to develop an iconic and meaningful visual identity to increase visibility, and to evoke the essence of Joan Miró in Mallorca. 

The logotype, stationery and packaging are inspired by Miró's drawings, paintings and his love for Mallorca sea.

Joan Miró used to draw on different types of papers he found in his everyday life and collected stones, some of the elements we intend to present in the stationery. 

For the packaging it was important for us to think of the idea that visitors could be able to buy whatever, just with the aim to get a paper bag or a very nice wrapped gift. And to involve them in the packaging process making its own composition -piece of art- just attaching some labels on the wrapping paper or a black label on any paper bag. The experience of creating a Miró's composition by oneself.