THE BRIEF
Create an ongoing global campaign fitting Pampers digital ecosystem.
THE CREATIVE SOLUTION
A digital platform that facilitates the co-creation of your baby's first album thanks to the automatic collection of comments and impressions of your family and friends on Facebook.
HIGHLIGHTS
There are many ways of advertising a brand, the best one in my opinion is to create useful tools that solve people's problems. In this case we created a convenient digital platform for parents to actively interact and get a benefit from the brand. Therefore, parents all over the world have beautiful printed stories of their child’s first year brought by Pampers.
THE CHALLENGE
Designing for Pampers was very relaxing. Just by switching on my Disney playlist, inspiration took in! Concepting for a brand of diapers, that’s the tricky part! I had to understand the ‘mother/ father mind state’. Though, my maternal instincts didn't kick in yet, I must admit reading about pregnancy blogs, asking random questions to friends who have kids, playing around with babies and so on, was a very enriching time for me.
MY CONTRIBUTION
Art direction and Interface Design.
AWARDS
Best in Show by The W³ Awards
Academy of Interactive and Visual Arts
Social Content - Experimental/ Innovative
