Kellogg’s Oatsome (Breakfast Cereal)
These Ads have been done for a college project. The task was to introduce a new product and do its branding.
Oatsome is a hypothetical product. It comes in the form of slabs. The USP of the product is that it can be served with or without milk. The slabs tend to spread its flakes when put in milk and becomes ready to serve. However, whenever milk is not available, in such situations too, its deliciousness can be savoured. It can be eaten just like cookies.
In these Ads I have tried to show that you can carry oats in your lunch box (which we usually don't) and illustrated four situations where you can carry Oats. Because, unlike other Oats products Oatsome is not messy to carry and you don't necessarily need milk to eat it.
