FlyWheel is a spin class in New York City.
IDEA:
How Far Can You Go?
Who said a stationary bicycle won't take you anywhere? At FlyWheel our goal is to push customers to places they never imagined, and reach new heights that they wouldn't believe. In 45 minutes FlyWheel can embody you with the inspiration and the mind set to tackle any feat, whether it be in the work place or your personal challenges. A FlyWheel session is a search to find who you really are and what you are potentially capable of. How far can you go?
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The campaign is based around customers setting goals on our micro site which links to their phone and their excercise bike while in class. Customers support each other by pedaling for each others goals.
Users can comment and have conversations to help each other reach their goals.
The microsite links to your phone to track your stats while riding. Your bike will also use twitter to post updates about you while at Flywheel to gain more support.
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Once you are signed into your Flywheel account, banner ads will appear on various sites asking about your progress. You can interact with the banner and type in your answer to post to your supporters on flywheel.com. You can also post your update to Facebook or Twitter.
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Because Flywheel is goal oriented we came up with a goal of our own, "go green and help save energy" or in this case, "create energy!". We installed an adapter to generate pedals into power.
Introducing the ELECTRICYCLE! We will advertise this on Flywheel's website and post updates about how much energy we are producing together.
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