LAZARE HOCHE BRAND SYSTEM
When I met Charlie, who actively dj and produce music under the name Lazare Hoche for more than 10 years now, I had to face a real challenge.
He wanted to be identified and yet perceived original as a house music producer player and performer but not only.
He wanted to have a real brand system that could evolve, grow and adapt to the evolution
of his career... perhaps to furniture design, clothing design, co-branded product and many more.
So, it all started with a strong bold expanded type drawing, and the system then embraced a glitchy graphic language and colorful notes in order to have a very wide spectrum of possibilities
to communicate. Either on stationary, to wall size posters, party flyers, vinyl covers, Instagram stories or clothing label.
