Before Trump´s speeches threatening to build a wall among Mexico and the USA, Aeroméxico, the iconic airline that joins Mexicans with the rest of the world, decided to give them their hope back by proving a simple fact: no matter how big or tall the wall is, there are no borders in the sky. That´s why we used huge walls in Mexico and placed billboards with our airplanes crossing over them.
So, through a simple outdoor measured in meters, we created a campaign that now can be measured in kilometers.
PRESS
★ INCLUDED IN THE BOOK "BEST OF OGILVY 2019" ★
CREDITS
Chief Creative Officer: Cesar Agost Carreño
VP Creative Services: Jessica Apellaniz
VP Creative Services: Chany D´Amelio
Creative Director: Federico Alonso
