Marketing rule-of-thumb:
It takes 7 to 12 impressions or touches for a message or brand to be remembered.
Lighthouse Contractors understands this concept and so we worked together to develop a quarterly mailing campaign. I tried to maintain the balance with this project between having a familiar look and feel, yet providing something fresh and new with each mailing.
It takes 7 to 12 impressions or touches for a message or brand to be remembered.
Lighthouse Contractors understands this concept and so we worked together to develop a quarterly mailing campaign. I tried to maintain the balance with this project between having a familiar look and feel, yet providing something fresh and new with each mailing.
