The smartphone industry faces a features arms-race, especially in the mid-tier range where me-too products shamelessly copy competitor capabilities and design. With the new nova 3, Huawei couldn’t rely on flagship features alone. Even with its superior AI and 24 Megapixel front and rear cameras for the perfect selfie, Huawei nova 3 needed to appeal to the heart, to stand out from the crowd and drive sales. We tapped into the desires of the selfie generation to beautify their lives to create a multi-layered digital campaign that broke Huawei’s own sales record and helping sell 65 million phones.

2019 Campaign Asia Digital Media Awards Silver