International Star Wars Day

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Company: Whirple Co. (Startup from the University of Toronto, providing service on organizing intimate meetings between comic creators/artists and fans)

Role: Digital Marketing Intern (Team Lead)

Category: Company's social media post

Main Theme:

I posted it at around International Star Wars Day (May 4th) to raise attentions from the Star Wars fans.

Caption for the post:

“Just for once let me look on you with my own eyes… You were right. You were right about me. Tell your sister you were right.“ —— from the Greatest Cinematic Villain of All Time, at the moment he can truly, heartily gaze at his son’s eyes without the mask on, for the first, and final time...
May 4th be with him, and be with us, now and ever!
Happy May 4th, happy Star Wars!

Features:

- Main Characters of the Star Wars with effects applied:

A big head of Luke Skywalker in the middle, Princess Leia to the shoulder level on the left and Darth Vader to the thigh level on the right.

I applied some highlights around the characters and some brushing at the bottom of Luke Skywalker and Princess Leia.

I also applied special effects on the characters so they look a bit like 70s movie style.

- Lens Flare at the back of Luke's head:

A lens flare was applied to make the post more eye catching and universe - like.

- Star Wars fonts and the scrolling texts:

The words "International Star Wars Day" at the bottom aligned with the fonts of the Star Wars movie title.

The words "May 4th be with YOU" on the top left also matched with the opening scrolling texts of the Star Wars movie.

- Darth Vader's light saber penetrates through the title "International Star Wars Day":

I purposely highlighted the light saber so it created an effect that the saber has penetrated the title. It gave a feeling that it is more 3 - dimensional and I wanted to bring together the modern movie stimulation and the 70s movie style.

Resources: