The GOLD (graduates of the last decade) Challenge was a 48-hour campaign to drive young alumni donations to Elon University through Venmo. The goal was to generate 200 gifts in 48 hours. At the end of the campaign, we generated 480 gifts through Venmo - adding 200 new donors to our system. Below is the content I created for both our paid and organic social media channels. In total, we spent $230 on Facebook Ads for the campaign, which helped us generate $6,500 in only two days.