This was a project that required us to make a sub brand for the Piaggio Primavera scooter. This is my research report, where I designed graphics, did market research, visualised data, created personas and established a sub brand called the Primavera Townie. We used the style guide provided by Piaggio, and used this to create a research report. 

 

I chose my demographic to be 25-34 year old professionals from the inner west of Sydney, with the intent to create a scooter that matched the vibrancy and style of the area. 

 

This project really pushed my skills and I’m very happy with my end result.