Abbott – Similac Total Comfort
To create a campaign for newly launched Similac Total Comfort.
To create a campaign for newly launched Similac Total Comfort.
(Completed in April/May 2019)
Client: Abbott Singapore
Agency: Leo Burnett, Singapore
Executive Creative Director: Mithun Mirji
Art Director: Vivian Ng
Copywriters: Geraldine Oh & Lua Ai Wei
Account Director: Jerlyn Toh
Project Manager: Eileen Lee
Agency: Leo Burnett, Singapore
Executive Creative Director: Mithun Mirji
Art Director: Vivian Ng
Copywriters: Geraldine Oh & Lua Ai Wei
Account Director: Jerlyn Toh
Project Manager: Eileen Lee
Similac Total Comfort provides your little one the best of both worlds – with Lutein, AA & DHA to support his brain and eye development, while gently caring for his tummy gently. It is designed for nutrient absorption as it has small gentle proteins as well as TummiCare™ System for complete nutrition with a gentle touch.
Storyboard for TVC Digital (30s)
Singapore
Singapore
Landing Page Banner
Designed for Desktop and Mobile Platforms
Designed for Desktop and Mobile Platforms
Facebook Sponsored Post 1
User clicks 'Sign Up Button' for free samples
User clicks 'Sign Up Button' for free samples
Facebook Sponsored Post 2
User clicks 'Sign Up Button' for free samples
User clicks 'Sign Up Button' for free samples
Free Similac Total Comfort with 2'-FL Sample Form
User gets free samples after signing up
User gets free samples after signing up
Instagram Sponsored Post
User clicks 'Sign Up Button' for free samples
User clicks 'Sign Up Button' for free samples
