Chai Tea Bar
Tea is different in every culture and in its own way represents culture with the way it’s made, smells or looks.
Chai can take you to every country in the world. You can experience how tea is made and how it tastes in different cultures.
Five countries, with the most famous teas in the world, were chosen to present their culture and taste of tea: Iran, Sri Lanka, India, China, and Britain.
Brand Attributes, Inspiration, and Rationale
Chai is inspired by the architecture, photography, textile, and every element of a culture unique to it. Chai is derived from the traditional aspect of the cultures, mixed with modernism to create a classy but chic atmosphere.
The design of the logo has an uppercase "C" that contains all the other characters. It is also the first letter of "chai" in Persian language just to give it more sense of different cultures. The colors and patterns come from architecture and textiles of Iran, Sri Lanka, India, China, and Britain.
Brochure
Sample Packaging
Banner and Interior Design
Billboard
