A key part of what I do is inform and communicate not only to the customer but also to key stakeholders within an organisation and help them visualise what will hopefully be the end result before any investment has been put into a project.

A big part of this is planning and getting things right from the start, in the case of video it is script writing and story-boarding, two key elements that can save time and money and avoid any misinterpretation from stakeholders and ensures the right message gets across. In addition there are times I have created animatics and rough cuts using stock footage to also convey a concept.

Everyone has their own 'style' I tend to blend stock imagery with hand drawn elements and where stock does not exist I sketch things out and use reference images that contain elements of what I want to convey look and feel.

Below is an example of a proposed 30sec TV ad around sports fans, capturing the drama of being lost in the moment of a live sporting event.