Felicità
Felicità Italian Dining Service is a Chicago-based company that offers a wide range of event services, including cooking, catering, event decorations, and the service of experienced waitresses and bartenders.
Felicità wanted a responsive website, so clients could have easy access to all the information from their phone, tablet, or desktop. Also, the company needed a new logo and color scheme, that is used for their website, print materials, and staff apparel.
After the research, including who is the target audience, what are the customers’ expectations, and who is the competition, I created a moodboard. The moodboard helped to determine a style that I followed while designing the logo, website, and staff apparel.
