Identity Rejuvenate
This is a project that I did for my college class for Corporate Identity Class based on an existing Company (or in this case, a School). Tugasku Islamic School is a national private muslim school located in the West side of Jakarta, Indonesia. The School consist of three level of study which include: Kindergarten, Elementary, and Middle School.
Being a religion based school might sounded a bit boring and strict, especially in Indonesia. But, being an alumni of the school itself I had already experience and knew the school inside and outside. Thus I decided to create an identity that can portrayed the joyfulness of all the things that the school offered despite being a religious based school.
I considered our early days in schools are one of the most happy moment of our life, and by basing my idea from the perspective of the student of the school I chose bright color for it's identity. The school itself is not only very active in helping the student in school subject but also in growing their talent, in art, music, language, sport and such.
