YCN - AXA Brief
Blow the socks off young professionals with the best integrated marketing campaign they’ve ever seen for travel insurance.
Concept
Create a multi-platform campaign focusing on exciting, seemingly unachievable places that people are going on holiday too. The idea is to show that AXA will support its customers no matter how far they go by showing ‘fantasy’ destinations. Outputs will include: poster campaign and social advertising (including an animated advert)
