BEFORE REDESIGN - Confusion on where the eye should focus, where to click and how to proceed to the next step. Saturated visual design with a lack of a hierarchy lends to more confusion.
COMPETITIVE ANALYSIS - thorough wiki page with links to screenshots of competitor sites
DETAILED WIREFRAMES - illustrates new layout, more prominent "where to click" indicators and interactive feedback if user made any "false clicks"
INTERACTIVE PROTOTYPE - Built using Axure, was able to use prototype to better demonstrate interactions, share and confirm direction with stakeholders and use for end-user Usability Testing.
AFTER REDESIGN - Final product provided a much cleaner, more direct approach of the desired user interaction. The new design has received accolades from within the company and out.
