Rethinking retail with the Tommy Touch
Tommy Hilfiger
The global strategy team of Tommy Hilfiger invited Momkai to be part of their Store Innovation program. Together we conceptualized and designed the unique Tommy Touch. This in-store digital shopping fixture combines the ease of online shopping with the tactile experience that physical stores bring.
Feel the fabric, try the fit
A common challenge within the retail environment is the limited physical space to show both seasonal and essential products. Momkai collaborated closely with the Tommy team to find ways to extend the shopping space into the digital realm.
Tommy Touch offers an in-store digital shopping fixture that displays an endless range of wardrobe essentials on top, while supplying physical samples on the bottom, granting shoppers the ability to experience the quality of the product and find their perfect fit.
Get engaged and inspired
In close collaboration with the Hilfiger in-store designers we created a Tommy Touch prototype. The interface has been developed with aesthetic intent. This stand-alone app has a fluid feel as all transitions are animated. All details are crafted with the utmost care to create an experience that’s solid, simple and fun to touch.
Tommy Hilfiger himself joined the launch
Tommy Touch made its debut at the highly anticipated Pitti Uomo fashion fair in Florence, Italy. The elegant aesthetics combined with inspiring video loops grabbed the attention of the visitors. Once they walked towards the fixture, proximity sensors detected their presence and the screen reacted by inviting the user to get started.
The intuitive touchscreen interface lets users experience the vast selection of Hilfiger products. When satisfied with their product of choice, the fixture targeted the user’s focus to the actual product underneath the display by highlighting it. After finding the perfect fit the user could finish the process by having the product delivered to their doorstep.
Store concept
Behind the scenes
