Design Brief Report
Jul 2018 – Nov 2018
Plastic waste has become a major issue globally and it continuously increasing. Literature review shows shopping bags plays a major role in that. Supermarkets nowadays taking initiatives for reducing the usage of shopping bags. Secondary research shows that though people are becoming aware of the issue, they lack the correct information about shopping bags. For further research, I have used social data mining and interview as primary research methods.
Findings from my primary research show that people lack information about cotton bags and even they encourage others to use it and my secondary research supports that finding. The interview revealed that either of my interviewees knew about reward provided by Australian major supermarkets like Coles and Woolworths for taking your own bag for shopping. Using the thematic coding schema, I found that information about shopping is not reaching to people. Design brief has been developed based on factors to be considered for reducing the overload of advertisement for increasing its effectiveness.
Findings from my primary research show that people lack information about cotton bags and even they encourage others to use it and my secondary research supports that finding. The interview revealed that either of my interviewees knew about reward provided by Australian major supermarkets like Coles and Woolworths for taking your own bag for shopping. Using the thematic coding schema, I found that information about shopping is not reaching to people. Design brief has been developed based on factors to be considered for reducing the overload of advertisement for increasing its effectiveness.
