Avan Motors, as company producing electric scooters, has the following advantages:
•stylishly designed two wheelers, zip around silently, making no sound, emitting no pollution, employing cutting edge technology to use energy in the most efficient way possible
•new features that aren't available today become standard features
•purchase costs are lower than current prices
•running costs are up to 90% lower than today
There are few concepts that the company works on:
Xero
3 C’s
We can use these as their key strengths and build a brand position around the same for them.
Xero:
The concept of xero is essentially focused on four major points of –
NO LICENCE (zero trouble of licencing)
NO REGISTRATION (no hassles of registration)
NO POLLUTION (zero contamination)
SAFE FOR ALL
3 C’s:
The concept of 3 C’s is essentially focused on four major points of –
CLEAN
CONVENIENT
COST EFFECTIVE
