This project illustrates an identity branding update for an event called, Country Thunder Music Festival. An identity branding update of Country Thunder will not only refresh the image but also generate more interest and promote the music festivals. This refresh image of Country Thunder will be illustrated on print media, tickets, t-shirts and more.
Core values are important to define because they are the fundamental principles that describe a company no matter what obstacles may be faced. These core values will be the foundation to the identity design that may include, logo, color, typography, and the visual elements. The visual style I created for this event is to have a more positive and energetic vibe for the event to help represent the core values.
By using the new brand guides and new logo it is easily recognized and works well with many different elements and medians, such as advertising, print media, and promotional items. These new designed brochures, posters, and tickets, will bring attention to more country fans.
Designed by Katie Greivenkamp. This project is for educational purposes.
