The brand identity for the russian Department of Decorative Coatings of Kansai Paint Company.

The main task is to create two different visual story for one brand.

One part of the brand identity is more bright, more japaneese — and this is part is for retail sale. The second part is more restrained, strict and is intended for office and business communication.

The visual image of the brand is based on the Sage (or Expert) archetype.

The corporate style for business.

The corporate style for retail sale.

ll this work including design and art-direction was made by me.

2019