HAIL is an organization called Hungarian Associtaion of Independent Labels. They wanted an identity that express the freedom of music and the feeling of being idependent, so we created a logo out from a custom typeface and use it in a bold and simple way to show the personality of HAIL. This brand identity is a very flexible one (because it have to). Our secret approach was we listened (at loud) a lot of music while working on it to catch the mood and design something extraordenary visual system.
