Rationale:
Joanna Dong shared her experience in overcoming her fear to 'step out' and her persistence in what she can do. For branding and recruitment ad it should be a courage call for people （TA: 16-35 yr, fresh grads and mid-careerists） who are interested to step out and teach Chinese Language.
《董姿彦篇／相信自己》
We hear a clear female voice, with a sincere and composed tonality.
FVO：
华文对我而言，是情感交流的语言。
Some soft jazz music going under through when she speaks in mellowed tone.
FVO：
在参加中国音乐选秀节目前，
我一直没有信心走出新加坡，
用华文和更多人分享我的“轻爵士”歌曲。
直到我一路闯关，以华文歌曲表达内心情感……
The background Jazz music is getting more upbeat, and her tone becomes more energetic and lively.
……竟让我在演艺的道路上发挥更大的潜能，
不仅打开一扇踏入华文乐坛的大门，
也帮我打开“心门”——
看清自己的优势。
Now we know is home-grown Jazz chanteuse Joanna Dong talking.
Joanna:
我是董姿彦。
华文让我超越自我，
不再画地自限。
把握你的华文优势，
让更多人因为你，感受到华文的美。
成为华文老师。
