Tinycase
Tinycase is an aptly named conceptual startup, proposed by a friend, with the goal of creating the most compact contact lens case possible. Eliminating excess space reduces the amount of wasted contact solution, lowering the cost of contact ownership for the consumer.
The minimalist logo is composed of two eyes that together create a central space enclosing a circle, referencing the nature of the product as a contact lens case. The modern aesthetic of gentle curves and repetition will be carried throughout the brand to create a cohesive design language.
