Manulife Brochures
Manulife Singapore (2017-2018)
Manulife Brochures for various products:
Ready Completecare
InvestReady One
RetireReady Plus
ReadyBuilder
The woman in the cover is covering her arms with bandage, over and over again, representing RetireReady Plus plan that keeps renewing every year to protect the insured. The concept of the brochure is card game, making it more fun and lively.
The product is targeting young professionals, encouraging them to invest to get a stream of income every year.
The brochure is having two covers, representing the old (wrinkled hand holding a kopitiam style coffee) and the young (adult hand holding a cup of green tea latte), because unlike the typical retirement investment plan, it is also targeting the millennials who plan to retire early to live the life they wanted.
The product is targeting the young, encouraging them to save and invest for their precious future.
