Overview
To give the "ADA Pen" by BLALAB! a new brand and responsive e-commerce website that eloquently displays the Kickstarter product and informs potential buyers of the product’s design and utility. To make the pen more desirable, I've added a digital element that makes it compatible with the popular iPad Pro.
The Brand
Originally named the ADA pen, I renamed the pen to beryl. This comes from the beryl crystal and reflects how the pen's structure was inspired by crystals and beehives, utilizing the hexagonal shape of the pen and a serif to convey elegance.
Pictured: The beryl crystal in emerald. Original Photograph by Rob Lavinsky, iRocks.com
Website
Use the Adobe XD prototype to click through the shopping experience on desktop and mobile.
Desktop
View the screens:
Mobile
View the screens:
Mobile e-commerce is on the rise where consumers are opting to shop online on their mobile device versus on their computer. By adding an augmented reality option to the mobile e-commerce experience, this allows the user to see the pen and have an immersive experience on mobile.
Social Media Gifs
Packaging
